Comparing SEO Strategies For Baidu Vs Google

seo baidu vs google

When comparing search engine optimization strategies, it can be hard to decide which works better for your business: Baidu or Google? Although both are powerful, both have distinct advantages and disadvantages. To make your SEO efforts stand out, consider the following factors: On-page keyword use, Mobile responsiveness, extensions. Here are some tips to maximize your ranking on Baidu and Google. Read on to discover which one is best for your business.

On-page keyword use

Compared to Google, Baidu tends to appreciate keywords more. You should try to use keyword density between 8% and 12%. However, keep in mind that there are some limitations to using the Baidu keyword planner. The most important rule of on-page keyword use for SEO is to use natural language. Don’t stuff keywords, however. Instead, include keywords naturally within your content.

Meta descriptions should contain your target keywords and include both the primary and secondary keywords in the body of the description. Although meta descriptions aren’t as important as the keywords themselves, Baidu may use them to improve your rankings. But, beware of using spammy tactics, as Baidu’s algorithm can be tricked by poor keyword-related descriptions. Baidu also heavily relies on image URLs, which means that you’ll need to translate all images to Simplified Chinese.

If you have a website in China, you may want to try optimizing for both. Baidu’s search engine is based on Baidu’s Tieba, which is one of the largest sites of its kind. It integrates with its search engine and allows searchers to find users with similar interests. For SEOs, optimizing for Baidu’s Tieba is easier than optimizing for Google.

Mobile responsiveness

If you’re considering a move from Google to Baidu, consider these factors first. Google’s Webmaster guidelines are clear on how to handle separate URLs, while Baidu’s Webmaster guidelines are slightly more ambiguous. Both platforms require spiders to crawl separate versions of your website, which can take time. A simple solution is to share the same URL across all platforms. Baidu has a tool to accelerate this process.

Baidu emphasizes mobile, which is especially important in China where 95% of internet users access websites on mobile devices. They also target mobile search with their own version of AMP, called Mobile Instant Pages. Using both of these technologies is critical to ensuring your website is search-engine-friendly in China. You must ensure that your website is mobile-responsive, as the search engine prefers to display m-sites over “m-sites.”

.cn extension

The question of whether extension is better for SEO purposes is a common one. As the government controls the internet in China, websites that are based outside the country may face a ban. But getting an ICP license may help improve your SEO performance with Baidu. In addition, you can avoid severe penalties by hosting your website in a legitimate Chinese hosting company. In addition to a favourable domain extension, Baidu has additional advantages.

In terms of ranking, Baidu is better than Google for certain keywords. The Baidu search page has a high priority for content on other Baidu platforms, such as Baidu Zhidao and Baidu Jingyan. In addition, it favors content that is at least five years old, proving that Baidu’s other services are crucial to SEO performance in China. In short, Baidu has an edge over Google because it focuses on its market in China.

Transactional queries

When comparing SEO strategies for Baidu versus Google, it’s important to note the differences between the two platforms. Google has been ignoring the meta keywords tag, while Baidu uses the meta description to show snippets on its SERPs. Both platforms use meta descriptions as ranking signals, but the weight of each may be slightly different. It’s worth remembering that the meta keywords are likely to be a smaller factor in the final page rank than the meta description, but Baidu still uses it.

Although both search engines have their merits, there are many differences that separate the two. For example, Baidu has a more strict policy when it comes to penalization. If you get penalized by Baidu, your website could end up dead. It could take years before you can get back your ranking. Another key difference between Google and Baidu is the way they crawl websites. Google’s algorithm is designed to crawl websites and is better at detecting and removing duplicate content, but Baidu’s system is less lenient.