Implementing Content Marketing KPI


Content marketing KPI or Key Performance Indicators are a great way to measure the effectiveness of your online business. In this article we will go through some of the most common KPI’s and provide you with tips on how to use them to improve your overall performance.

For a content marketer there are basically two kinds of KPI’s that you need to monitor. These include direct and indirect metrics.

You need to track the percentage of sales that come from visitor interactions. This is because a visitor is not the customer, it is the convert. If a visitor purchases your product then it means you are losing money.

Direct traffic can be tracked with Google Analytics as they will provide you with statistics on all of the links a visitor comes to your site via. The more links a person comes to your site with the better are the chances of them clicking on a link that you want them to click.

Indirect traffic is measured by checking what number of times a person comes to your site after seeing an advertisement. You can do this using AdWords and tracking the number of times you see a relevant ad.

A combination of these two methods is the most effective way to measure both the direct and indirect traffic. You can combine a mix of both and this is a great way to see the power of search engine optimization.

In the following paragraphs we will go through some of the common KPI’s for both direct and indirect traffic. We will also provide you with a number of tips on how to use these metrics to improve your overall performance.

One way of improving the effectiveness of your content marketing KPI is to test different content on different key phrases. This allows you to easily see which ones bring in the most visitors and which ones generate less sales.

Then you should spend time on optimising your content to provide relevant information to your potential customers. Once you have a good content marketing KPI, you can then focus on marketing your content and making sure it gets to the right audience.

One of the most important and direct traffic to track is the number of incoming links that come to your site. You can find out which sites bring in the most links by testing them out and recording the total number of incoming links received.

Another example of a content marketing KPI is to determine how many people click on the link from another site that leads to your own. By measuring the number of clicks you can then analyse what links are bringing in the most visitors and which ones are generating sales.

Articles are another great source of internet traffic that you can use to your advantage. You can use articles to optimise your content marketing KPI by ensuring that you are only writing about products and services that you are confident will sell to your target audience.

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