What Kinds of Content Marketing Jobs Are There?

集客行銷觀點:

Before I get started I want to make it clear that my “plan” is not a one size fits all plan, and there are many different types of content marketing jobs. However, for my information I’ve listed them in order of most demanding to less demanding.

This is the most demanding and typically leads to a heavy sales pitch. I have not yet found anyone who has the ability to do this, but I’ve heard from many writers. To be fair, it takes some work to pull off this style of writing.

Like some of the other positions in the category this type of content marketing is often done via social media sites such as Twitter, Facebook, etc. While the articles might get read by many, the chances of a sale are minimal. Also, due to their nature they require personal attention.

The “blogger” position requires posting regularly with minimal advertising, usually on a semi-monthly basis, and usually done by local advertisers. This position typically requires “placing” ads on their websites. They can also hire other freelance writers to do this work for them or outsource the work.

They post articles every month, and the focus is on providing quality information to their audience on a variety of topics, which is what is often called “laying the groundwork” for later in the year. Often they post a link to an ebook for each article, though often the eBook is an affiliate product or program.

This position requires writing articles to promote local businesses. Many have many pages on their websites, where customers find their products and services. The focus is on creating more value than the competition.

The majority of these jobs take a long time to complete, especially if the product being promoted is a new product. Additionally, this job can be quite challenging because you have to read and understand the product and know how to correctly deliver it. As a result it requires a lot of experience and a lot of skill.

This is an option for companies that require fewer numbers of articles written, but instead want a higher quality of articles for lead generation. This position entails building a relationship with a company and learning their specific needs. The content can be directed towards a specific audience, or directed to build a long term relationship.

This type of content marketing provides articles for businesses or companies who will pay for articles to be placed on their website or Ezine. The titles are generally based on keyword related searches, and the articles are based on information that is already in the public domain. These are usually referred to as non-exclusive works and thus are not allowed to be used in pay per click campaigns.

These are content marketing jobs that are often combined with lead generation and sales. Because of this job’s difficulty in terms of finding content and in terms of tracking a campaign, many times you are not able to automate or monitor a lead generation campaign. This is a very popular choice with small business owners, because they are often looking for content to be placed in their website, while at the same time they are looking for ways to generate revenue.

It is not uncommon for the “blogger” job to get involved in blog advertising via social media such as Facebook, Twitter, and LinkedIn. The quality of this content varies depending on the strength of the connection.

This position provides low volume, high quality content to a wide variety of target audiences. They also provide a link to another site where the business can sell its products and services. This has become a more mainstream type of content marketing as the internet has grown in popularity.

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